Modern Drug Store Advertising
نویسندگان
چکیده
منابع مشابه
Analysisof psychotropic drug advertising
The use of metaphors as the main marketing strategy in psychotropic drug advertising in journals and the quality of information provided in these advertisements has been criticised. We investigated marketing strategies and information provision in advertisements appearing in three different psychiatric journals. The majority of advertisements in two of the journals used metaphors as their main ...
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ژورنال
عنوان ژورنال: The Journal of the American Pharmaceutical Association (1912)
سال: 1918
ISSN: 0898-140X
DOI: 10.1002/jps.3080070813